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Starbucks' secret weapon

Starbucks' secret weapon

The headquarters of Starbucks in Seattle is the shrine of coffee, fenced with mild dark brown wood, surrounded by decorative trees covered with coffee fruits and buckets of coffee beans. But one floor is different, walking up two flights of stairs to Michell Gass to reform the Seattle Best Coffee (Seattles Best Coff).

2014-06-28

"8 yuan coffee" stirs up the prosperous business circle, relying on the "cabbage price" to break through the market?

Seeing a steady stream of customers from the nearby milk tea shop, why is my coffee shop so empty? Anyone who runs a coffee shop knows that one of the key points in selling coffee is that fewer people drink and consume less frequently. Recently, however, in the bustling business district, a wave of cabbage-priced coffee is on the rise. 10 yuan freshly ground coffee, 8 yuan a boutique cup. These cheap coffees not only appear in cross-border dishes such as KFC, Coco, etc.

2016-10-18
The Discovery and spread of Coffee how was coffee discovered?

The Discovery and spread of Coffee how was coffee discovered?

How was coffee discovered? When people taste mellow coffee, they can't help but ask such questions. According to Roth de Neroy (1613-1707), a Roman linguist, about the sixth century AD, an Arab shepherd named Caldai was very excited and excited to see every goat when he went to graze on the grasslands of Ethiopia. It made him weird.

2015-11-03
Kunming Coffee Trading Center may become an Asian Coffee Trading Center in the future.

Kunming Coffee Trading Center may become an Asian Coffee Trading Center in the future.

On October 28, 2014, the listing ceremony of Kunming Coffee Trading Center (chip) was held in Kunming, Yunnan Province, jointly launched by Yunnan Coffee Industry Association, Yunnan Fine Coffee Association and Yuntianhua (600096, stock bar). It is understood that the establishment of the Kunming Coffee Trading Center will take Kunming as the center, take into account the interests of the major coffee producing areas in Yunnan Province, and radiate Southeast Asia and South Asia.

2014-10-29
Counterattack of

Counterattack of "third": how does Pacific Coffee surpass Costa to become the second in the industry?

Core tip: who is the largest coffee chain in the Chinese market? There is no doubt that Starbucks should take the first place! Then who will take the second place? The latest record is that a guy called Pacific Coffee overtook Costa to become the second in the industry after Starbucks. Who is the largest coffee chain in the Chinese market? There is no doubt that Starbucks (feature Reading) is in the first place.

2015-12-07
Fair Trade and Ecological Sustainable Coffee ─ from Libreville Field to Fair Trade

Fair Trade and Ecological Sustainable Coffee ─ from Libreville Field to Fair Trade

Coffee shops abound in the city, and office workers enjoy a good morning with a cup of coffee in fashionable coffee shops; if they are in a hurry, they may consider convenience stores; in less than five minutes, they can enjoy full-bodied coffee and start a refreshing work day. I do not know since when, Taiwanese life gradually can not be separated from coffee. What used to be common was convenience.

2016-07-22
What's a cup of Internet coffee mixed with a social delivery service? Future Development trend of Coffee

What's a cup of Internet coffee mixed with a social delivery service? Future Development trend of Coffee

What can a cup of coffee look like, coupled with Internet scenes and social networking? When people have not yet found that coffee shops can be used as occasions for making friends and chatting, boutique coffee was once just a refreshing drink. It was not until Leo Denberg, an American professor of urban sociology, proposed a third space for people to get together and chat in addition to family and workplace that the social value of coffee shops was distributed.

2016-01-13
Kunming is expected to become one of the three largest coffee exchanges in the world.

Kunming is expected to become one of the three largest coffee exchanges in the world.

On October 28, in the main coffee producing areas in Yunnan, such as Dehong, Lincang, Pu'er and Baoshan, some coffee at relatively low elevations have matured, and busy farmers have been harvesting coffee in the mountains. According to the staff of Yunnan Coffee Industry Association, so far, the planting area of coffee in Yunnan has exceeded 1.6 million mu. In the absence of natural disasters, Yunnan coffee is expected to be harvested in this season.

2016-06-27
How to realize your coffee dream

How to realize your coffee dream

Opening a small coffee shop is the ultimate dream of many white-collar workers, but it seems that romantic coffee shops are not easy to make a profit. Which traps are easy to step into when opening a coffee shop? I'll give you a cost list of the coffee shop. Since the coffee boom in China, opening a small cafe has been the ultimate dream of many white-collar workers. In addition, last year, badminton prince Lin Dan used a cafe to show his love.

2015-07-04
Starbucks Coffee: not marketing skills but operating

Starbucks Coffee: not marketing skills but operating "people"

Starbucks (Starbucks), born in Seattle in 1971, started by selling coffee beans. In 1996, Starbucks began its global expansion, opening coffee chains in 32 markets, including China, South Korea, Malaysia, Singapore, New Zealand, Australia, the Philippines, Thailand, Indonesia and Japan. CEO Howard, who single-handedly brought small coffee shops into the ranks of international brands? Schultz said:

2014-07-26
The Development of African Coffee in China

The Development of African Coffee in China

Coffee originated in Africa and little is known about it. In fact, Africa Ethiopia is the hometown of coffee, producing the best Arabian coffee in the world. Soil, climatic conditions and an altitude of more than 2000 meters above sea level have enabled many African countries to create an ideal environment for the growth of coffee.

2014-09-03
Tycoons watch the world ─ challenge their ancestors Starbucks Starbucks and Italian coffee shops

Tycoons watch the world ─ challenge their ancestors Starbucks Starbucks and Italian coffee shops

If it wasn't for Italy, maybe Starbucks wouldn't exist at all. Howard Shultz, the boss of Starbucks, founded the global beverage empire because of a business trip to Milan, Italy in 1983. ■ Europe lacks Italy. At first, Starbucks was only a company specializing in coffee beans and did not sell coffee. Shultz

2014-06-28
Shanghai seesaw Cafe

Shanghai seesaw Cafe

According to the data provided by Euromonitor, the period from 2011 to 2012 when boutique coffee shops such as Seesaw prepare and open stores in Shanghai is an important period for the development of China's coffee consumption market. In 2011, the annual growth rate of China's coffee market reached the highest level of 19.6% in nearly a decade since 2005. Since then, the annual growth rate of China's coffee market has gradually decreased. The annual growth rate has gradually declined since 2011.

2016-05-27
How to make good use of Social Network platform in Cafe

How to make good use of Social Network platform in Cafe

In the past few years, social platform has become a buzzword, but not many business owners really understand its meaning and learn to tap its potential. Restaurants and cafes are often aware of the need for social platforms such as Facebook, Instagram, YouTube and Twitter. But they didn't think deeply about why and how to use the social platform, and they didn't know him.

2015-06-23
Starbucks is different from other coffee brands

Starbucks is different from other coffee brands

There are countless coffee shops and only one Starbucks. If you experience it carefully, you will find that it is not quite the same as other coffee shops on the market, and can be called an atypical successful representative of the industry. Crowd positioning: say one set and do another Starbucks circle the consumer group to the white-collar group. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. There are quite a few white-collar workers in the city.

2015-08-06
Ten pictures give you an instant understanding of the digital world of coffee brands.

Ten pictures give you an instant understanding of the digital world of coffee brands.

At present, there are about 200 to 250 million potential coffee consumers in China, which is on a par with the market of the United States, the world's largest coffee consumer. The huge consumer market brings more opportunities. If you want to get a piece of the coffee market, the first thing to do is to understand the market.

2015-09-17
GouBuLi enters the coffee market. Gloria Jean's Coffees opens its first branch in Beijing.

GouBuLi enters the coffee market. Gloria Jean's Coffees opens its first branch in Beijing.

Gloria Jeans Coffees (Colorado Coffee) opened its first branch in Beijing on October 25, 2015. The owner of Australia's first coffee brand in China is a well-known time-honored catering company. At this time, many people must be amazed: GouBuLi is going to make coffee? Since the beginning of last year, a hundred flowers have blossomed in Chinese Internet companies.

2015-10-28
Costa opens a brand new concept store with Starbucks to form a differentiation-oriented competition for cafes.

Costa opens a brand new concept store with Starbucks to form a differentiation-oriented competition for cafes.

Core tip: this year, the total number of Costa stores in China is 344, and its competitor Starbucks has opened more than 1700 stores. Six years ago, Costa opened 2.5 times faster stores in Beijing alone than Starbucks, and Bosmiao, then president of Costa Asia, claimed that it would open 2500 stores by 2018. From a close match to lagging behind Starbucks (Special Reading)

2015-12-08
Introduction to the price and flavor and taste characteristics of Yunnan raw coffee beans in 2016

Introduction to the price and flavor and taste characteristics of Yunnan raw coffee beans in 2016

Hu Lu, vice president of the provincial coffee industry association, said that although the output of this harvest season was lower than expected and the market was relatively depressed, the prospect of Yunnan coffee was still promising. Judging from the current public information, both Pu'er and Lincang plan to stabilize the coffee planting area at about 1 million mu. According to this calculation, the coffee planting area of the whole province will reach 2.8 million mu by 2020.

2016-10-18
Five reasons Starbucks is successful in China

Five reasons Starbucks is successful in China

Five reasons Starbucks is successful in China. If any company should have failed in China, it was Starbucks. China has thousands of years of tea drinking history and a strong tea culture. No one ever thought that Chinese people would drink coffee instead of tea. Yet Starbucks has managed to open more than 570 stores since it landed in China 20 years ago,

2014-10-08
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